Loyalty Programs: When They Actually Drive Repeat Purchases (and When They're a Waste)
Loyalty programs get pitched as a near-universal fix for repeat purchase rates, and the pitch isn't wrong exactly — it's incomplete. A ...

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5 articles in this category
Loyalty programs get pitched as a near-universal fix for repeat purchase rates, and the pitch isn't wrong exactly — it's incomplete. A ...

Two stores sell the same product at the same price. One offers a generous, no-questions-asked 60-day return window. The other offers 14...

The default fix for checkout abandonment is almost always a discount. A shopper doesn't complete their purchase, so an automated email ...

Shipping is one of the few checkout elements that shoppers actively resent, and it's also one of the few line items a store owner has r...

Most store owners chase traffic when sales are flat. More ads, more SEO, more influencer posts. But if a product page has a 1% conversi...
